Search Engine Optimization – A different perspective

Search Engine Optimization – A different perspective

The best source of qualified, targeted traffic is search engine traffic. But millions are still unaware of this fact. The most baffling part is even people involved in an online business are unknown to this fact. Some would say, there would be no SEO companies if most knew it. That’s a truth too.

Where does a website go wrong in being search engine friendly ? The answer to this is that it goes wrong as soon as it is started by a web designer. The lack of knowledge or complete illiteracy of SEO on the part of most web designers is the key problem. The second step where the website owners go wrong is the choice of an experienced and skillful seo expert. Tracking down someone good is not that difficult. The key to finding someone with reasonable skill is clear communication. When you interact with someone, you will find out the expertise level, the experience, search engine parameters and algorithm knowledge and also some references. These should be enough to verify YOUR seo expert. A couple of minor but sometimes reflective aspects are – mode of payments and his own website rankings. While varied mode of payments reflect an established company or individual, his own website ranking should provide a lot of insight in to his seo skills.

Search engine optimization at the inception of the website or designing of the website is the best way to go about. There are a lot of optimization companies which offer web designing and development. A lot of people actually opt to get a site designed by a seo company in order to make it search engine friendly right from the start. Why not all ?

PPC – Strategy Or Money Pit?

PPC – Strategy Or Money Pit?

“Wide diversification is only required when investors do not understand what they are doing.” – Warren Buffett

If you look at the title of this article you may wonder what a financial quote from investor Warren Buffett has to do with Pay Per Click (PPC) advertising.

Allow me to explain. PPC advertising does provide diversification, and if you’re an online marketer you are investing time and financial resources in a tool that is designed to provide a return on your investment (ROI), but this diversification, while varied, provides only a marginal (and short term) return on investment.

The use of Search Engine Optimization (SEO) techniques are certainly less costly while providing greater long-term ROI. After all if you could avoid paying an advertising bill wouldn’t you?

“If past history was all there was to the game, the richest people would be librarians.” – Warren Buffet

Warren Buffet is one of the richest men in the world, perhaps that’s why he understands that past performance or even past knowledge doesn’t always help you manage future changes. If you are looking there for a reference point it is time to shift your focus.

PPC is propped up as the gold standard in online advertising. I’m certainly not saying it’s a horrid investment, but the truth is why should you pay for something you could get at no cost? SEO is a tool that may take a little while to see returns, but in the end SEO can make a greater impact than using a tool that provides only short-term hits, which go away when your advertising funds run dry.

“Investing should be more like watching paint dry or watching grass grow. If you want excitement, take 0 and go to Las Vegas.” – Paul Samuelson

When you view PPC and SEO in light of the quote above you can link PPC with the 0 in Vegas and SEO with watching paint dry. It may be more exciting going to Vegas and blow some cash, however it is the slow and steady progression of paint drying that allows SEO to be noticed long after you’ve lost the airline ticket stubs from Vegas metaphorically speaking.

It is possible to come away from this article believing I have no use for PPC advertising. The truth is I actually believe moderate and strategic use of PPC can possess some short-term value, but I also think that many online businesses are taking the cue from Tom Hanks in the 1986 movie, “Money Pit”, they just keep flushing money away without ever really getting their business to the level they desire. Of course the frustration Tom Hanks experienced in that movie will also come with the territory of banking your strategy on PPC advertising alone.

Initially I think that PPC and SEO can both be used in tandem to develop a business website, but as you begin to realize SEO strategy potential, PPC advertising should be reduced and potentially eliminated from your long-term strategies depending on your overall success in SEO development.

Keys To Creating A Search-Friendly Website

Keys To Creating A Search-Friendly Website

There are several elements that go into making an effective internet site. Besides its benefits, the appearance and also user-friendliness are the most important factors that assist to make a website standout. This goes to say that it’s important to have the right web design which would help rake the most traffic for you.
But what makes a search-friendly website? Let’s start with content. You’ve probably heard or read about how content is king, and it’s a fact that content is the most essential aspect in any web site. Your content is the reason users visit your website. If it is shallow or badly produced, it is inevitable that they may leave quickly and also will not come back. The copy for your website must be well framed and valuable. Truthful details relating to your business, products and services is a must. Information is one that must not need to forget. Include in your content your contact information, company details, founder or the owner. The important aspect to keep in mind is to provide information that is useful to your consumers. Also, make sure that the content on your website is updated and does not contain any grammatical or typographicalerror, for it is a direct reflection on your company’s image.
Another thing to consider should be the visual appeal of your website. It is said that first impressions last, and this quotation applies to websites, too. The choice to go through the content of a website is likely to be based upon just how website visitors respond to its appearance. Your website design should be clean and simple, but all the same eye-catching. Do not use any blinking letters and flashing pictures because they are disturbing and will turn away most readers instead of attracting them. If you’re not keen on doing web designing, make sure you point this out the the person who will build and develop your website.
Among the important stuff to remember in getting your website search-friendly would be providing easy navigation and pleasant user experience as well. Your menu should be obvious at the top of the page and should be straight forward. Avoid flash and JavaScript, desired mouse over effects can be achieved using css. If you have a lot of deep level pages, then make sure you set-up a sitemap and link it from your homepage so that it can be easily found. As for the search tool, it should be at par with the visitor’s expectations. Good websites containing many pages have search field to assist their readers. This feature is very helpful, and enables potential users to find whatever they want with ease. One can make use of a Google search on their site, or wordpress (another platform or cms/content management systems). It will be a little more challenging with a static html site, but there are services available that will let one incorporate a functional search box onto their site.
The other things you must implement in your website is getting unique titles and getting everything optimized, such as the images. The website title tags should uniquely identify the content on any given page. Title tags provide the first clue as to what a given page is about. If you have an e-commerce website, then every single product page should have a unique title tag. Ask your web developer to make sure this is generated automatically for you; it can make a big difference to ranking well for individual product names. As for optimizing web images or pictures, there are a few things to remember as well. A good picture quality on a website instantly leaves a user impressed. Most people save their images in a compressed format. So be careful while doing this as your images will appear pixilated when you upload them on your site.
Now, what are the other things to remember prepping your website to provide search-friendly experience for visitors? Mind the links to your domain. Every time you display a link to your home page, you should link to your full domain, not file name. The number of pages linking to your home page (both external and internal) is an important element of SEO. Make sure you update regularly as well, and you could do this with the right content management system or CMS. This blog will enable you to keep your website up-to-date with fresh content. The more relevant the content you add, the more likely you will build natural links form websites. Link building is one of the most important elements of SEO. By adding new content regularly, you can also boost your keyword combinations and increase the chances of visitors finding you via long tail searches.
Once you implement all these, you’d be surprised at feedback from please site visitors. More so, you will be reaping off the best of your goals for your business website or blog. So make sure you take note of these essential points and be known as a website that’s highly search-friendly!

SUBJECT: [FIRSTNAME], Befefits Of Blogging

SUBJECT: [FIRSTNAME], Befefits Of Blogging

Dear [FIRSTNAME],

Blogging, what is it? You’ve heard talk about blogging but are
one of those people who don’t quite understand what it is.
That’s alright, as we’ll go over what a blog is, the history of
blogs, what they are used for and why they are important to your
online business.

What is a blog

A blog is essentially like a journal where people can post their
thoughts and have them read and commented on by anyone.

What is a blogger

A blogger is someone who creates a blog and posts on it.

Brief history of blogs

Weblogs, simply known as blogs now, haven’t been around for that
long. The roots of the blog can be traced back to 1994 when
people kept online journals (diaries) in which they wrote about
things in their life.

Our current blog has been around for an even shorter period of
time. In 1998, Open Diary created a site in which its users
could post blogs that had the ability to be commented on by
other people.

The popular free blogging site called Blogger was created in
1999 by Evan Williams and Meg Hourihan. Blogger was later
purchased by Google in 2003.

Despite the fact that blog sites have been in existence since
1998, they have only been popular for 5 or 6 years. In 2001,
how-to-blog manuals were published and the phenomenon has only
taken off since that point.

What are blogs used for?

In the very beginning, blogs were usually used to talk about a
person’s life. People would make blog posts about things
happening in their life, thus using the blog as a public
journal.

Over time, the use of the blog evolved. People began using the
blog to post their opinions about everything from politics to
religion to sports to music, among other things.

Nowadays, blogs are even used to make money—one 20-year-old
makes ,000 from Google per month because he has Google Ads on
his blog. Businesses have also begun to effectively use blogs
for their own purposes.

Why are blogs important to your online business?

Millions of people from all over the world read blogs every day.
Those who have a blog are given a lot of exposure—there is the
potential for them to have millions of unique readers each day.

Can you imagine having a million people see your business’ name
each day? That sounds pretty incredible, doesn’t it? Yet, that’s
exactly what could happen if you create and maintain a
successful, well-read blog. And that’s actually a pretty easy
thing to do.

So how exactly can you use the blog to help your online
business? Well, you can use it in a variety of ways.

You could:

• Use the blog to discuss things related to your field of
business. For instance, if your business provides web hosting
services, you could discuss things related to web hosting, thus
showing potential customers how much of a guru you are.
• Let your employers have their own blogs to talk about your
services/products. The more active blogs that reference your
business, the more exposure you’ll get.
• Use your business blog to keep current customers updated on
new services/products available.
• Post news about your business, as well as start rumors about
potential happenings in your online business.
• Get feedback from current and potential customers on your
products/services. For instance, you could make a post on a new
product, giving details about it. Then your existing customers
or potential customers could give their opinion on it.
• Promote your online business on your blog by making blog posts
with information on what your business offers.
• Install Adsense on your blog and make extra revenue from ads
clicked, thereby helping your business to be more profitable.

There are really a lot of possibilities to how you can use a
blog to help your business, even more than those listed here.
Blogs that are hosted on your site (by using a program like
WordPress) can help your site achieve a higher ranking in search
engines. This is because blogs are search engine friendly
(Google is known to list them after only a few days, whereas it
takes regular web sites weeks to appear on a search engine).
Having a high search engine ranking is crucial to having a
successful online business. Blogs help you to increase your
ranking, which will increase your business.

The great thing about blogs is that they are easy to use and
also very effective. Start a blog today and watch your business’
notoriety grow.

To your success,
[YOUR NAME HERE]

P.S. Blogs offer your business the chance to be known by
millions of people. If you’re looking for a surefire way to gain
customers and increase revenue, try business blogging!

10 Tips To Keep Visitors On Your Site Longer And Increase Conversions

10 Tips To Keep Visitors On Your Site Longer And Increase Conversions

There are a number of ways to get visitors to your website but what can you do to keep them there? Below we are going to discuss 10 things you can implement to make your visitors stick around.

The number of visitors who land on a site and quickly move on is called the bounce rate. Most websites that have a high bounce rate are not currently using these techniques or have no clue as to what their market really wants and needs.

Here are 10 proven tips to keep visitors on your site longer.

1. Teach your visitors something. Visitors don’t want loads of hype, they want to learn and increase their knowledge of your product or industry so they can make an informed decision.

Provide informational content about your product or services. Teach your visitors and this will help them create a good opinion about your site.

2. Keep the navigation simple. Navigation links should be large and clearly labeled. Have you ever been to a cultural restaurant but couldn’t tell the men’s restroom from the women’s? While you may think themed titles are cute, your visitors may become confused and end up leaving your website. If in doubt, always go with the more common title.

3. Keep your content updated. Try to update times, dates, and news articles as much as possible. You don’t want your website to sound like it was published in the stone age do you? If you’re running an information based site than it is important to consistently add fresh and unique content.

4. Add a blog. Blogs can be added to your site with a few clicks if your web host includes the option within your hosting package. If not, you can always start a free blog at Blogger.com or WordPress.com and link it back to your website.

Blogs are an easy way to add new content. It’s a great way to add user-generated content and it’s a amazing way to build a dedicated group of visitors who visit your blog everyday. Since blogs create interaction with your visitors it also builds trust and creates the feel that there is actually someone on the other side of the website.

Blogs that offer quality content always carry a loyal group of followers and often create a hefty income.

5. List and describe product benefits. Most site owners describe the product’s features, example: Rubber coated speaker, 2-ohm total impedance , etc., Your visitors don’t purchase features, they purchase the benefits that the product or service will provide for them. Is your product a time saver? Is it easier to use than most competing products? Make sure you describe how the product will make the visitors life more productive, more fun, easier, or better.

6. Provide product pictures and related images. People like to visualize things. Ever wonder where day dreaming came from? Websites with relevant images help stimulate the visitors emotions and emotions drive sales. Remember a picture is worth 1,000 words.

7. Make sure your visitor knows their purchase is secure. More than one-half of all buyers won’t buy online because they’re afraid of getting scammed.

Proudly display signs of trust like BBB Online and Verisign logos. Make sure your visitors know your site is secure or most will not feel comfortable making the purchase.

8. Make sure your informational content is accurate. Your visitors will stick around to read your message especially when you back it up with references and third party awards.

9. Ask for site feedback. Provide your visitor with a way of leaving feedback for you and other readers.

Testimonials are a powerful tool because they give your product credibility from a third party. Testimonials can be a trust builder, especially if you provide a reference (phone number, email address, ect. ) for them to contact the user that gave the testimonial. Most of the time your visitors will not contact the person that gave the testimonial but it helps build trust and provides a more authentic feel.

10. Test and Tweak. Not every site will be a home run the first time it steps to the plate. Use tools like Google Analytics to determine what makes your visitors stick around and what makes them “bounce”. You then proceed to build on the good and drop the bad.

Tweaking your website will improve the performance of your sales funnel and link popularity over time. The difference between a site that generates 100% ROI (return-on-investment) and 500% ROI is usually a matter of split testing and tweaking.

Successful sites keep their visitors interested with easy-to-find information that fulfills the visitors wants and needs. That is what separates the beauty from the beast.

Blog Software For All Your Blogging Needs, Dominate The Market!

Blog Software For All Your Blogging Needs, Dominate The Market!

Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There are blog soft wares that are simple and easy to use and a technically inclined and challenged individuals can easily acquire a blog online.

For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a blog about it.

Blogs are now being written by musicians, politicians, sports figures, novelists, newscasters as well as other known figures. It is this blog fever that has raised controversy. The fact that anyone can compose and regarding any subject matter under the sun, complaints about certain write-ups are an issue. In a lot of blogs, names are being mentioned; do bear in mind that although you are entitled to write anything that interests you in a blog, you have to be very careful and take in a lot of responsibility. Do not make any statements which can become controversial; or else, be very prepared.

Why a Blog?

1.For personal acquaintances, relationships and hobby. A person can write a blog about his daily activities, what’s going on with his life as his way of telling his family and friends the things that goes on in his life. Likewise, one may also write a blog just so he can express what he feels about himself, or about a certain subject matter that is of interest to him.

2.Topical. Some blogs are committed to a precise topic, like computer hardware or politics. These are frequently read like magazines.

3.For marketing. Corporations are too, into blogging; when well written and implemented, this kind of blog can be a powerful instrument for business communications, forming eagerness and anticipation regarding their products and services offered, or used as tool within the company, keeping employees well informed about company issues and news.

Why someone else’s software?

A lot of Web designer and creators will laugh at the belief and idea of utilizing the software of someone else. This is can be correct especially when each software greatly differs from the particular requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for apprehension in the use of a package that is pre-written, as most packages were developed through years of study; not just knocked together over a couple of days.

In addition, one may study its feature set. For a developer, it would take a lot of time and effort to write and compose from “nothing at all” every single feature in the Weblog software packages of today. For most people, a blog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you want to spend your time more on writing than coding.

Hosted Services

If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes Blogger, TypePad, Live Journal, and more.

These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one’s Weblog; instead, one can concentrate on his blog’s appearance and content. In just minutes, after signing for an account, one can readily start his own blog. Many such services are offered free, such as blogger. TypePad charges a minimal amount for monthly service fee.

Self-Hosted

When one has Web hosting on hand, or is eager to buy hosting, in which one feesl that the advantage will prevail over the problems of keeping up your own blog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.

Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.

Fantastico And cPanel Is The Best Choice

Fantastico And cPanel Is The Best Choice

cPanel is short for Control Panel and is a graphical user interface or GUI that is web-based and designed to afford webmasters and web designers easy access to many aspects of the web hosting system. It used to be hard, if not impossible, for most people to figure out what to do with their hosting once they paid for it.

cPanel is an interface that allows web hosting companies to offer a graphical interface to people seeking to set up and run websites on a number of RPM-based Linux platforms. cPanel is usually interfaced with the end user via ports 2082 and 2083 with authentication accomplished through surfing to a specific web page and logging in. Because cPanel is graphically based, it is extremely easy to use and very intuitive for novice as well as veteran users to work with.

If you want to set up a blog, mailing list, php link directory or basic content management system, cPanel is the way to go. By clicking on the happy face icon used by Fantastico, a user is taken a list of software that is grouped into various topics and offered as an easy setup and tracking system for just about anything the end-user might want to add to the Internet community. As a result, a webmaster can concentrate on the content and quality of what’s offered from the website and not the technical aspects of getting the site up and running.

With cPanel, managing your MySQL databases are a breeze to manage, releasing hosting companies from endless help requests from confused people. cPanel manages setup and maintenance of email accounts using three different web interfaces for retrieval via the web of email coming into the account. Raising and lowering email quotas, adding and manipulating databases, managing PGP keys, setting up crontab tasks, email and FTP tasks and more.

Via Fantastico, several add-on scripts automate the installation and upgrade of many of the popular applications like SMF, WordPress, Joomla, TikiWiki and phpBB to name a few. There are over 50 other scripts to choose from and it is constantly updated.

There are some pros and cons to using cPanel with webhosting. One of the biggest cons is in the ever increasing reality that cPanel is a hackers dream. With identity theft being a prevalent and expanding phenomenon, the ease of making sub-domains portion and ease of using cPanel has been and continues to be exploited.

Vigilance is necessary to avoid having the account suspended due to phishing. A hacker will set up a sub-domain called aol.YOURDOMAIN.com or bankofamerica.YOURDOMAIN.com and point unsuspecting victims to the sub-domain on your site via bulk email.

After a few days, your site will disappear and you will receive an email where the web hosting company will shut you down due to phishing. If you receive this email, go back into cPanel and click on the sub-domains button. It will give you the sub-domain in question, and you can attempt to get rid of it. Get rid of the contents via FTP and delete (or attempt to delete) it via cPanel. If you can’t get rid of it, contact your web hosting company. They will be happy to help you. Be sure and change your password because it’s passed around like candy in a schoolyard.

What makes cPanel so easy is what makes it so easy to exploit. Until lately, most of these scripts ran through a cPanel that was set to either X or X2 layout. Nowadays, the scripts can run under any layout.

That’s the only con to this great piece of software. It takes consistent monitoring; however, it is not something that happens that often. Hacking cPanel is just something that most webmasters need to understand. If you want to avoid it altogether, simply set up your site with 0 sub-domains or the exact amount of sub-domains you need for your needs. If you have 100 sub-domains with your package, ask the administrator to reduce it to 5 until you need more. In that way, you can benefit from the fantastic feature-rich cPanel interface and won’t need to deal with the crap that comes along with it. There is so much positive advancements in using this interface, that the sub-domain problem shouldn’t be a deterrent to using it. It is definitely the best system on the market.

Subject: [FIRSTNAME], Quick Site Indexing

Subject: [FIRSTNAME], Quick Site Indexing

Dear [FIRSTNAME],

Getting listed quickly in search engines is something every web
site owner wants to do. Lots of site owners don’t really know
how to do this, though. Fortunately for them, there are several
ways to getting listed quickly, all of which we will go over in
this article. These ways include submitting the URL, using
keywords, using links, and using blogs to get listed quick.

Tip #1: Submit your URL manually to search engines

Search engines like Google, Altavista and Yahoo all have options
for you to manually submit your site. Before submitting,
however, it is important to make sure of the following:

1. All pages on your site are complete. Search engine spiders
won’t touch incomplete sites.
2. Your site is not full of spam and/or excessive use of
keywords. Yet again, spiders won’t touch spam sites, which means
your site will be skipped over if it contains lots of spam.

When you submit the site, make sure to submit it only once to
each search engine. Submitting multiple times to the same search
engine will get you no where. In fact, they might keep your site
from ever having a chance at being listed on the search engine.

Tip #2: Use keywords to get spiders to come to your site

Search engine spiders absolutely love sites with good,
well-placed and well-used keywords and key phrases. In other
newsletters, we have covered the correct use of keywords and
key phrases, so you might already be familiar with it. If not,
we’ll briefly touch on it right now.

Keywords are words that are used frequently on a site that
search engines look for. The key to correct usage of keywords is
to make them fit naturally throughout a piece of content and not
look like spam. Before writing your content for your site, take
a second to decide what the content is about. Then make a list
of keywords or key phrases that seem to fit with the topic at
hand. Next, write the content and try to sprinkle in the
keywords or key phrases throughout the content in a natural,
non-distracting way. When you are done writing the content, you
should count the number of keywords or key phrases. Then divide
that by the total number of words in content. If the number you
get is between 1-3%, you’re good to go. If it’s below 1%, try to
naturally add in keywords or key phrases. If it’s above 5%, try
to take out keywords or key phrases. Aim for the perfect balance
of between 1 and 3%.

Tip #3: Use links

Having another site link to you will make spiders that visit the
first site come to your site as a result of the link. Many
owners of sites related to yours are happy to post a link to
your site on their links page. Some might require what is called
“reciprocal linking”. This basically means that if they place a
link to your site on their page, they want you to return the
favor by posting a link to their page on your site. Doing so
helps both sites better gain the attention of search engine
spiders and helps them both to get listed quickly.

Tip #4: Install a blog on your site

Blogs are extremely popular and quickly listed by search
engines. Places like Google are known to index(or list a
site/blog) far faster than they list regular web sites. Blogs
are listed by search engines like Google within days of being
created, whereas it can take weeks and months for search engines
to notice a site.

Installing a blog on your site is really easy. All you have to
do is install a program such as WordPress on your web site and
then use that to make blog postings. If you run a sports site,
for instance, you could try making twice a week posts on the
blog about sports news. Doing so will help your site as a whole
get noticed quicker by search engines.

If you apply just one of the tips above to your web site, you
will get listed quicker than expected.

To your success,
[YOUR NAME HERE]

P.S. Creating a blog on your web site is quicker than ever
before. Do it today and watch how quickly and effortlessly your
site gets listed on search engines!