SEO – Socks, Sandals And Mustangs

SEO – Socks, Sandals And Mustangs

What are you looking for online today? If you are looking for disposable socks you will be able to find them on the Internet. If you are look for a sandal that sticks to the bottom of your foot without any strap covering the top of your foot such footwear can also be found online. If you’d like to adopt a wild horse from the government you can do that too.

A quick visit to your favorite search engine will reveal some rather interesting and unusual gifts along with a plethora of very practical ideas for gifts or for items that may be more personally appreciated.

What do disposable socks, sticky sandals and horse adoption have in common? Solid Search Engine Optimization (SEO) techniques.

Disposable socks were developed to aid in reducing the need for space in travel bags and a decreased need to visit the Laundromat while on vacation.

Sticky sandals were developed for individuals who do not want tan lines on their feet, but do want the comfort of walking on a beach or hot cement with a protective covering for the bottom of their feet. This product may provide the perfect blend of comfort and freedom.

Horse adoptions were made available for wild mustangs that are gathered by the government each year to help keep the population of wild horses under control while giving them new homes with humane care.

Each of these sites provides comprehensive, yet compact, information that is SEO friendly and helps the visitor understand the reasons for, uses of and benefits of the various products they have available.

What helps in all three cases is that the product they are selling is unique and fills a very specific niche. This ensures greater success in their SEO practices and eliminates much of the need to be excessive in SEO keyword phrasing in their online content.

As with most online marketing these offerings accentuate the need for a product you didn’t even know you needed. If a web site can help you understand the practicality of the product then you may be more interested in giving the product a try. Sometimes you may want to try the product because the idea is intriguing other times you may just be interested in the novel approach to the products design. It may even be an impulse buy for some site visitors.

Obviously there may be more people interested in purchasing disposable socks than adopting a wild mustang, but the point is there is an audience for both. When good SEO strategies are used the audience for these specific items become much easier to locate.

If you are the owner of an online business you may have something equally as niche oriented or it may be more mainstream. Find the most helpful keyword or key phrase and integrate it into all areas of your site design. Optimize your photos, articles, contact page and about us information. Make your content readable and relatable and allow both the search engines and the customers to see your site as unique, trustworthy and viable.

The Rating Blog – A Top Ranking SEO, Internet Marketing and Online Business Blog

The Rating Blog – A Top Ranking SEO, Internet Marketing and Online Business Blog

If one wants to reach dizzy heights in Internet marketing in a genuine and time tested manner then The Rating Blog should invariably be such a person’s place of online business pilgrimage. The Rating Blog is the favorite of the best search engines of the cyber world and, being a highly SEO acclaimed blog, it is frequently visited by some of the expert talents of online business from whom an online business dabbler can take valuable advice. This blog is attractive in its content and interaction with its visitors. It consists of the following sections: the Blog, The Online Business Handbook, Money Maker Monday, Asking Alan, Interviews, About, Articles and Advertise.

The creator of The Rating Blog is an online business expert who believes in showing a reliable way of achieving success in Internet marketing. According to him, there are no shortcuts to success, as many Internet marketing blogs falsely promise. Here, one can get invaluable assistance in starting and carrying on Internet business successfully. Blog marketing is fast catching on these days and the online community is infested with innumerable business blogs that offer highly useless information to which the inexperienced business enthusiasts get attracted. These are actually marketing blogs, whose main aim is just to make their blogs popular by attracting SEO traffic.

The Rating Blog is a business blog where people can get everything under the sun about online business. In the Blog section one can get current information about online business amongst useful information from other fields. In the About section one can get to know the author of The Rating Blog and find out how he feels he and his visitors are benefited by this Internet marketing blog. The Online Business Handbook contains A to Z information about online business.

In order to gain maximum benefit from this ace marketing blog one should first subscribe for this handbook that is available absolutely free, read it, visit the blog, subscribe via RSS and subscribe to the author’s newsletter. Attaining 100 % success in online business is explained in 3 simple steps. Selecting the web host, registering domain name, website promotion by buying traffic from some of the best search engines and SEO blogs and then monetizing one’s website traffic are amongst the major steps in achieving success in online business.

The Money Maker Monday and Asking Alan podcasts are unique features of this top-rated SEO blog. These are the podcasts through which the e-business expert keeps in constant touch with his visitors, clears their doubts and offers expert advice. The Interviews section of The Rating Blog consists of interview excerpts from people who have made it big in online business, so that beginners take them as examples and work their way to success. The Articles section consists of the best Internet business write-ups. In the Advertise section one can place advertisements of his/her company, as this is one the most frequently visited amongst the SEO blogs and the response to the advertisements can be overwhelming.

Search Engine Importance

Search Engine Importance

“Search Engine Importance
Almost all net users search for solutions and information by using search engines. With search engines like Google, Yahoo, MSN, Ask Jeeves, and AOL Search, it’s difficult to think of any other way of finding information on the internet.

Before search engines and the internet, it was not so easy to get information. Today, search engines can instantly return uncannily accurate results instantly from a selection of millions of websites.

Search engines are able to catalog these sites using either crawler-based technology or human powered directories. Before October of 2002, Yahoo’s directory was entirely indexed by hand. Now it’s mainly only small portal sites that build their directories by hand based on human judgment.

The large search engines like Google use web crawlers that “crawl” through the internet indexing the content on the pages. Each time they encounter a link, the crawler splits and another crawls through the linked site.

Google is a pioneer in crawler-based technology. Its crawlers, called Googlebots, spider the web constantly and harvest web pages for the input of the main Google database. Once crawlers return the information, Google uses their patented complex algorithms to make judgments about how a site should rank.

Search engine optimization (SEO) is the process of designing web pages that fit the criteria that search engines weigh when deciding whether a page is relevant to a search query. Those that match the search most accurately, rank at the top of search result pages. Building or rebuilding your site with SEO in mind can and will improve your search ranking when handled and maintained by a knowledgeable expert.

Sites that meet critical search engine criteria will rank higher than those who don’t. Aside from a very lucky guess, optimizing pages for search engines is the only way to ensure that your pages have top page of visibility. As access to SEO knowledge becomes more accessible, competition for the top rankings will become even fiercer. 411webinteractive, a search engine marketing company, offers personalized SEO solutions for websites. Its SEO application has been developed for maximum effectiveness without sacrificing design the of a website. It also ensures that your website is accessed by all search engines. If you’re ready to start gaining more exposure for your website through higher search engine rankings, visit www.411webinteractive.com and learn more about solutions for your business.

The Pay Per Click World

The Pay Per Click World

Among the many weapons in the arsenal of an SEO master is pay per click advertising. The area of pay-per-click is one that eclipsed banner ads. This is an area that does bare a little bit of scrutiny as to its effectiveness compared with your other options. Like many SEO techniques you need to know what will work best for you. Let’s delve further into this topic.

Pay-per-click is going to be a tool best suited for e-commerce sites. One of the initial factors you must decide before using pay-per-click is how much you want to pay per click. Depending on what you are advertising you must decide if your profit margin is going to be high enough to justify the cost. Even then this should be used as part of an overall SEO campaign. For the best results all SEO strategies should be looked at and all factors taken into account.

Yahoo!’s Overture and Google’s Adwords are the two major pay-per-click companies. These two comprise the highest level of pay-per-click. They are responsible for more ad placements than all of the other companies combined. They work with multiple search engines which is why they have so much placement. The next lower level of pay-per-click are a series of smaller companies such as www.enhance.com and www.epilot.com. The advantage to these smaller companies is that although you may not guarantee higher placement on search engines the cost per click will be much lower. Thus a pauper strategy may be more successful. There are a number of small time pay-per-click companies but the trustworthiness of these companies may be suspect so be cautious.

The major drawback to pay-per-click is that not everybody clicks on these ads. With the rising problem with spam even in spite of spam filters many may be leery to click on them for just that reason. Any company using pay-per-click needs to be sure that it has a robust advertising budget. Sticker shock is bad enough on cell phone bills but for a company it could be down right disastrous. As with all other SEO campaigns a thorough evaluation on your immediate and long term needs is vital. Ensure a sturdy foundation before you reach for the sky.

Utilise An SEO Specialist

Utilise An SEO Specialist

Whether you’re just beginning to think about your presence online or you’ve been thinking that your site needs a major overhaul, there has never been a better time for you to start thinking about hiring a search engine optimization specialist. Search engines are the primary way that people get information about goods and services, and when you realize that about fifty percent of all purchases online are preceded by search engine use, you can see why an SEO specialist might be vital to your online operations.

There are many ways to make search engines work for you, and even if you are fairly web savvy, there is a good chance that you are only aware of the broadest ways in which search engines can bring people to your site. You are already aware that you can get plenty of hits from having your site appear high on a list of natural search results, but were you aware that there are many ways to make sure that your site appears there? Search engines are always increasing in sophistication and complexity, and at this point in time, it takes an SEO specialist to get the most out of them.

A good SEO specialist will work with your site and help you figure out ways to bring it to the top of the natural search results list. With tools like Google Analytics, you will be able to see the difference that he or she makes in your traffic, and you will also be able to see that the traffic they bring is relevant. Relevancy is one of the best things that an SEO specialist can offer you; they can make sure that the people who come to your site are actually interested in what you have to offer. It is actually fairly easy to bring people to your site, but making sure that they are the people who will stay and look around are another thing. A search engine optimization specialist is someone who will use ethical means to attract customers to your site.

Remember that an SEO specialist is someone who will be affecting the way that customers and browsers perceive your business, so make sure that you are working with someone that you are comfortable with. Take a look around and see if you can find any testimonials on his work, and ask him to broadly outline the techniques that he intends to use.

If you are not sure about anything or have any questions you should just ask. Any consultant out there with nothing to hide will gladly shed some light on your situation. Many you will find will quite happily send you details of past clients with testimonials and case studies backing up their claims. This is a great way to build confidence in the person you are using as you will be able to see their history of past successes.

When you are working with a search engine optimization specialist, make sure that you are working with the best!

Article Marketing Does Not Work

Article Marketing Does Not Work

Article marketing is the lowest form of SEO for a number of reasons, while many people will disagree with what I’m writing, the fact of the matter is that there are much better ways to obtain backlinks and the backlinks obtained will deliver much better results.

The primary reason so many people write articles today is to create backlinks to their websites or the websites they are optimising for clients.

This does work to a degree; however, it is really the lowest form of backlink you can obtain.

Search Engines base the way they rank a website on a number of factors, the first on the content the site has available and the second on how relevant the site may be.

If a site has many backlinks, search engines “Think” the site has a high relevancy and will rank it highly.

Unfortunately, many people doing SEO think that this all they have to do get their website to the top of the search engines is to obain as many backlinks as possible.

When they don’t see the results they expected they are flummoxed and can’t understand why their SEO efforts are not working.

The reason why this does not work is because search engines know that the backlinks are not of any quality and will not put any value on them when ranking a website.

Thus, the site will not rank highly.

To put it bluntly, article backlinks are in the most part rubbish, and hardly count for anything. Period.

To achieve a good raking in the Search Engine results you would need to write thousands and thousands of articles, if this was your main way of gaining backlinks.

There are much better ways of obtaining backlinks while trying to do SEO.

The most effective form of SEO is Viral Marketing also know as link baiting, this involves people linking to your website usually through their blogs.

The benefit of link baiting is that once it gets some momentum it will grow itself as opposed to writing articles and submitting them to say ten article directories.

While your article directories will only give you ten backlinks, people blogging about your site and the word spreading may give you over a hundred. The benefit is the backlinks also come from a variety servers as opposed to the same old ten article directory servers.

The search engines will rank your site much higher if your backlinks come from many places.

You can create a viral marketing campaign by getting in contact with individual bloggers and offering them your product for review. Once you get a number of positive reviews, word will spread and you will have a successful SEO backlink campaign. If you are too lazy to contact individual bloggers there are a number of sites out there where you can pay bloggers to blog about your site.
Always get them to include a backline back to your site though.

Vital SEO Reasons To Have A Business Blog

Vital SEO Reasons To Have A Business Blog

No one can deny the benefits blogging can do to a business. Over the years, blogging has somehow revolutionized the way we do business in the realm of internet. Aside from being an avenue where businessmen can interact both with their internal and external clients, blogs are now effective resources in identifying feedback and criticism from customers regarding the service or product they have acquired.
Business blogs are indeed very important for several reasons. Ultimate reason of which is to increase sales and popularity in the World Wide Web. However, there are myriads of blogs in the real of internet. With that, it will be very hard for your blog to establish dedicated readers. Lucky if you already established your credibility as an expert in whatever niche you are into because you can just promote your blog in whatever way you can. But for those who are just starting a business blog, making it known is indeed a great challenge! That is why you need to employ strategies that will effectively bring success to your business blog.
One of these strategies that most bloggers find somehow effective is employing SEO (Search Engine Optimization). SEO is basically a technique used by bloggers to help search engines find and rank their blogs higher than the millions of others in response to a search engine. Plainly put, this is ensuring that one’s blog will come at the first page every time blog-related topics are searched in Google, Bing or Yahoo!.
Improved Search Algorithm Makes SEO Effective
Recently, Google has changed its search algorithm and has since made SEO very effective. This change enables search engine users to receive real time content updates in the primary results which includes latest news, micro blogging such as Twitter and Tumblr and blog updates. The latter perhaps is the one positively affected by this change. Gone were the days when the effects of SEO take too long to be noticed. Now, with the new Goggle Algorithm Search, you can be confident that your blog will be on the top list.
Other reasons why you should employ SEO on your business blogs are as follows include content generation. With relevant content, search engines survive as it’s their so-called healthy food! Thus, they’re also attracted to great quality of content. On the other hand, if the content of your blog is not relevant, chances of getting high rankings in search engines are far from possible. Of course, you should also have link-worth content. It must be remembered that at the end of the day, everything boils down to quality. If you have quality content, many will link on your blog. Indeed, creating quality contents that are worth linking to will lead to getting natural inbound links. Mind also the long tail searches, or what we call the result of those queries that you never thought would be brought into account which surprisingly favor your traffic. These long tail searches were caught by your site through the added content of your blog post. Although these are not targeted traffic, they are still helpful for your. As well know, more traffic means more income.
Another SEO reason for having a business blog would be that it generates traffic to new sites. The rankings in search engines are not based on content and keyword alone but on how old an established site’s post is. That is why generating traffic to a new site is indeed hard. But with the new algorithm that Google has employed recently, this could never be a problem. The search engine will surely favor quality content over older sites!
But there’s more. With the burst of social media and it’s growing role in marketing, a business blog becomes a hub for such effort. The great thing about blogs is that they contain links to social networking sites. These links will help you promote your business blogs. If you are able to write something that would interest or inspire your target clients, you will be able to indirectly promote your blog as these people will “like,” “tweet,” “pin” and “share” what they have read from your blog. If this happens, your blog will then be visited and will generate links.

What Is Black Hat Search Engine Optimization (SEO)?

What Is Black Hat Search Engine Optimization (SEO)?

Seo has been very useful and famous in internet marketing. There are many techniques that make boosting your site a success through different seo strategies. But despite the success of seo, there are some black practitioners who tend to see the field of search engine optimization as war, and the search engines are doing anything to beat the competition whether it is fair or foul. Those white hatters market with the other search engines as associates or partners who can help them drive links and business to their client’s sites.

Cloaking happens when a website or a web page displays different content for a certain search engine spider in opposition to a human user. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a search engine. You will notice a cloaked page is filled with keywords and phrases that the site wants to make them rank high.

This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines.

Cloaking has several good reasons which include increasing advertising and promotion. If you are trying to control your rankings in the different search engines, it might result to penalize your site or it might be banned.

Spamming or the keyword stuffing is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most SEO companies are trying to do to increase page rank.

You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, google might place a filter to lessen the ranking or much worse, ban the site. Keyword density can be quite tricky but following the general rule, 3% t0 12 % is the percentage to which a site can use the targeted keywords.

You will notice there are some hidden texts in SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines. If this happens it is considered hidden. Before, people used small fonts to hide the text or they would even use the same color for the background.

This makes them able to put some links which are unseen, but has long been noticed by the search engines that is why they have come up with another strategy this time. Spammers are using the cascading style sheets in order to hide the text. Some are also using tags which are set to hide the text on the page. These strategies are considered hidden if they are left unseen but search engines have their own technique of spotting invisible links so better not do it at all.

The doorway pages are those that exclusively exist to rank well in the different search engines. You may notice some of the pages being ugly and some contain paragraphs which do not have any relation to the topic. Most of the time these doorway pages are not part of the regular navigation of the site which are called orphaned pages.

A black hat SEO can use very good software to filter or generate the doorway pages. This happens when they plug a few keywords and search the page.

You may notice some sites linking to other sites which are have no relation at all. Some sites just link to other sites which is part of their strategy. Now, you will find this truly spamming.

If you are going to put up your own website, make sure that you will avoid these things and keep SEO marketing fair and do not think of competition. Think of how you can increase your site ranking fairly.